AN INTERNSHIP REPORT ENTITLED
A CASE STUDY ON MARKETING OF GRAMEEN PHONE LTD.
1.1 Introduction:
Telecommunication media has added a new dimension in modern life. Today nothing is imaginable without this new dimension. Telephone has become insegragative living tools for modern life. Modern telecommunication technology has shaped different forms of phones, telegraph, fax, E-mail, Internet, Pagers, Cellular phone and so on. Since 1991, cellular phone companies in Bangladesh have been playing a vital role in the economic development and life style of the people.
It is obvious that without widespread use of telecommunication no economic development is successfully possible. As the fixed phone is more expensive and timely, the government is encouraging cellular phone companies to run their business in Bangladesh. Other telecommunication services are also being privatized. Again Wireless Application Protocol (WAP) is a newly emerging technology that is integrated mobile and Internet technology.
Mobile phone concept is not a fresh baby in Bangladesh that has already invested a lot and new opportunities have now been born for Bangladesh and the government is earning more revenue through its expansion. It has got a riches is the latest addition in the World of smooth and effective communication so that its demand is increasing day by day. It was first introduced to the Bangladeshi Market in 1991. There are four companies which have got licensed for this such as pacific cellular company (known as City Cell), Grameen Phone Ltd., TMI (known as Aktel) and Sheba World Telecom Ltd.. Mobile phones are light, small and pocket size which is easy to port anywhere and anytime. So people can communicate anyone its coverage limit.